My career in digital marketing started in 2009. Back in those days, Adwords was the main game in town, attribution-modeling wasn’t a buzzword and social advertising was nascent. Needless to say, online advertising has evolved significantly since then and the rate of change is only accelerating. I embrace the constant change because it keeps everyone on their toes and creates new opportunities. I’m a data nerd who enjoys solving complex business challenges. When I’m not working I love spending time with my wife & daughter, climbing, skiing, traveling, playing music and cooking.

You might wonder where the name Redpoint Group, LLC came from. Climbing is one of my main passions. In climbing, a "redpoint" is when you can achieve your peak performance because you've practiced the route before and dialed in everything from strategy to fitness - and all that's left is to execute. I view digital advertising in a similar way: strategy, preparation, execution, and post-analysis for continuous improvement are the keys to being successful.